Ingredient N°5: Humour

Content

• 17 types of humour for brands and products that have proven efficient around the world
• 11 strategies to create humour to use on website, social medias, packaging, avertissements
• Three strategies to make people smile
• How NGOs can raise awareness
• Can humour be used for every brand? Even luxury brands?
• Can humour be used to deliver any type of message? Even safety-related ones?
• Can humour be used in any situation? Even when bad buzz or a crisis is occurring?

Exclusive interview contained in this ingredient :

• [Interview] Penny Anderson from TreacleMoon
• [Interview] Charlotte Garin from Innocent Drinks

What readers say

"I though that Humour was for the other brands, I realized by reading this book that it's not.
It is about picking the right types of humour to define our style." N.M

"When I hear Patricia talk about the content of this book,
I feel like she does the research I don't have the time to do."
Alexandra Dimiziani, director of Content Excellence, The Coca-Cola Company