Why this book?

People tend to favor using the least amount of energy. Give them the option of using an escalator when they have but a few stairs to climb, and they will pick the escalator. But then, if human beings tend to choose the solution that requires they exert the least amount of energy possible, why do we see women queuing all night just to buy a pair of shoes? or 11-year- olds who never liked reading are seen devouring books bigger than their heads? If emotions put people in motion, I wondered, what triggers this desire that sets them in action? What is it that creates fans? And why are we fans of something while our neighbour couldn’t care less?

So I looked in the commonalities between products, books, films, restaurants, websites and companies that have unconditional fans to find that they share six ingredients.

 

My hope is that those six ingredients will help us create more wonderful things.

 

Who is this book for ?

• Motivated entrepreneurs,
• Designers of all kinds,
• People in charge of product development, the ones that want to make a difference,
• Marketing teams who know that word of mouth and true genuine emotions are the best,
• Community managers who strive to be part of the conversation, and don’t always hold all the strings,
• Teachers who are very much aware of the potential sitting in front of them,
• My little sister used the six ingredients to create her baby boy’s very first party, so it seems that this book is for anyone eager to create great products and experiences for their target audience.


If you are power seeking, malevolent or plain-evil, please step away from this book.

 

About the author?

 

Patricia Gallot-Lavallée is an Experience Designer. Her work consists in slightly changing how a company does business and communicates, in order to generate emotions from their audience. Through this book she shares some of her recipes. Patricia is also a mobilized teacher, in charge of a curriculum at the Institute of Internet and Multimedia. She has a 10 year background in user experience and web strategy.  She lives in hectic Paris with her ever-so-cute family.